Britvic is launching a digital strategy and content studio, as it looks to accelerate its digital transformation and improve marketing effectiveness. Britvic has launched a digital strategy and content studio named Infused, in collaboration with The & Partnership London.
Britvic said the hybrid partnership would bolster the digital capability of its business and enable digital acceleration across its brands at scale. The brand owner said the set-up would also enhance Britvic’s owned channels, and disciplines such as search, ecommerce, CRM and social.
Infused has been created following a significant investment from Britvic, which has created several studio specialist roles. It will be housed in a new space in Britvic’s Hemel Hempstead headquarters.
Read More: Campaignlive
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