Programmatic ad company Engage:BDR has entered into a strategic partnership with mobile app maker Kochava that offers real-time data management and data enrichment solutions. Kochava helps companies establish their identity, define, and activate audiences. Its platform will be integrated into Engage:BDR later this month as a result of the partnership. The deal is expected to boost Engage:BDR revenues from the company’s existing programmatic business.
Source: Smallcaps
