Bloomreach and Contentsquare declared a collaboration empowering marketers to build impactful campaigns driven by deeper customer understanding. The dual data integration will combine unified customer profiles in Bloomreach Engagement and Contentsquare’s unique digital customer experience insights. The integration will add campaign performance data and customer segments from Bloomreach Engagement into Contentsquare. It creates better opportunities for marketers to optimize and analyze campaigns with real-time data. More importantly, Contentsquare’s behavioral analytics allows marketers to optimize search and content to enhance customer satisfaction.
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