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Predictive Analytics to Keep Profitable Clients
As marketing becomes more data-driven, marketers are planning to leverage predictive engagement analytics for strategies beyond customer acquisition and retention
In the last decade, enterprises...
Tame the Power of Micro Influencers for Your B2B Marketing Strategy
What is a smarter way to create better market engagement than technology? Smarter people, of course!
It is no secret that learning from peers...
Three Trends That Will Take Over Martech in 2019
AR and AI will soon be the go-to technologies for better experiences, but only if they provide secure applications, studies say
Social media has made...
Personalization in Marketing – The 2019 Way
While there is no doubt anymore that personalization is the way forward as a definitive marketing strategy, pitfalls abound. Companies need to make a...
How to Differentiate Your Campaign Using Email Segmentation
It is an entirely connected world out there. Everything that is out there is permanent because there is no stopping the movement of data...
Publicis Acquires Epsilon For $4.4 Billion: Is It Worth It?
The Publicis Groupe is acquiring the data-marketing firm Epsilon, but experts have questioned the strategic and the financial decision of the ad holding company ...
2019 Digital Trends Report: Why Companies are Prioritizing Data Ownership Worldwide
To ramp up their investments in customer experience and personalized services, brands are prioritizing personalization
A report of “2019 Digital Trends” from Econsultancy and Adobe,...
Top 5 Content Marketing Trends
Content marketing is a very key component of a well-structured marketing strategy, and will get more significant in time. With technological evolutions, content marketing...
How to Ensure Data Privacy in the AI-Driven Call Center
Researches from PWC maintain that only 25 percent of consumers believe companies handle their personal information responsibly and only 15 percent think that data...
How AI Will Redefine the Modern Marketing Campaign
Marketing today is about creating differentiators, not merely selling a product or service. How can AI help you stand apart from the crowd?
The biggest...
