Ninety four percent of marketers ranked video as a valuable marketing strategy

Video, marketing strategy, revenue, video metrics,

According to the latest report from Vidyard and Heinz Marketing, videos make an impact at every stage in the sales funnel. Two-thirds of sales and marketing leaders plan to increase their investment in video. More than 80% of respondents agreed that crucial revenue-driving performance indicators (KPIs) like lead conversion and pipeline conversion are the most challenging video metrics to track.

Seventy percent of respondents believe that video is a valuable component in the sales and marketing mix. Explainer videos, demo videos, product tutorials, and webinars are among the top types of videos that organizations produce.

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