According to the latest report from Vidyard and Heinz Marketing, videos make an impact at every stage in the sales funnel. Two-thirds of sales and marketing leaders plan to increase their investment in video. More than 80% of respondents agreed that crucial revenue-driving performance indicators (KPIs) like lead conversion and pipeline conversion are the most challenging video metrics to track.

Seventy percent of respondents believe that video is a valuable component in the sales and marketing mix. Explainer videos, demo videos, product tutorials, and webinars are among the top types of videos that organizations produce.

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