Closing out the highest revenue year in its 30+ year history, Chicago-headquartered SPM Group deepens its content development and marketing resources with the addition of health content leader GLC. Putting client goals at the forefront of its strategy, SPM Group has created a fully integrated, “through the funnel” set of capabilities including, branding, custom research and proprietary insight studies, creative concepting and execution, omnichannel media planning and buying, digital strategy and web experience, SEO and performance marketing, and now, full written and digital content strategy and development from GLC.
Based in Chicago, GLC has led the development of healthcare content for over 30 years, with a major focus on healthcare systems and health-related associations. GLC’s national client base includes some of the most well-known and respected names in the industry, such as United Healthcare, Shriners Hospitals for Children, Rush, National Multiple Sclerosis Society, Children’s Wisconsin, the Muscular Dystrophy Association and Hackensack Meridian Health to name a few. For SPM Group, the addition of GLC’s content expertise allows for clients to now have full access to over 50 experts in content strategy, creation, and marketing. From blog writing to social media, to printed and digital magazines, annual reports, and website content, the team can plug into existing client relationships and be a closely integrated partner at the table from initial strategy to execution.
“Creating the best experience possible for health consumers to connect with our clients’ brands is what we are all about,” said Amanda Seaford, SPM Group CEO. “GLC’s content expertise is a perfect complement to the work we do across all of our agencies. From deepening engagement on the launch of a new brand, to providing additional information and resources to consumers seeking specific health treatment options, and, of course, expanding our client’s digital touchpoints in ever-expanding ways and channels—adding GLC to our offering continues our drive to purposefully deliver agency services that our clients need and want.”
John Cimba, President of GLC, said, “GLC and SPM have been known names in healthcare marketing for decades. Now, together with all of SPM Group, we are excited to amplify the power of content marketing with the strength of our digital content experts and SPM’s ability to enhance our stories with pictures, sound and motion. It’s an exciting time to be at the forefront of health marketing and offer clients exactly what they have been wanting. We’re thrilled to join the team and look forward to creating best-in-class content marketing programs for our clients and theirs.”
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SPM Group clients include many of the top healthcare organizations across the U.S., including The University of Kansas Health System, Emory Healthcare, University of Iowa Health Care, Nebraska Medicine, Froedtert & the Medical College of Wisconsin, Memorial Hermann, Virtua Health, Rush, Valley Health System, Dana-Farber Cancer Institute, and many others. It also includes leading behavioral health clients Amatus Health, San Antonio Recovery Center, Stonewater Adolescent Recovery Center, and Sante Center for Healing. Recent expansion into senior living and care and dental services includes clients such as Northfield & Southfield Senior Living, Access Endodontics, and Columbia Smiles.
“The transformation of SPM Group into a full-service health and wellness agency has resulted in significant new customer acquisitions in 2021, and strong cross-sell activity across the SPM Group client base,” said Craig Enenstein, CEO of Corridor Capital, providing investment backing across SPM Group. “SPM Group is one of the leading marketing consultancies offering fully integrated health and wellness solutions, and we are honored to support and partner with the entire management team on their journey.”
GLC is the third new agency addition to SPM Group and the second in 2021 alone. The addition of GLC continues a purposeful expansion of integrated marketing agency talent and capabilities with a singular focus on supporting the health, healthcare, and wellness industry.
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