Quartile, an ad optimisation platform for top e-commerce marketplace sellers, has acquired Sidecar, a performance marketing technology provider for e-commerce retailers and brands.
Both the platforms will combine under the Quartile name, growing the brand into the world’s largest cross-channel e-commerce advertising platform.
The two companies apply machine-learning and natural-language processing to provide data-driven strategies and best practices to brand marketers while also offering best-in-class reporting and ad management. The company expects the acquisition to double its amount of advertising spend under management across all platforms to $2 billion in 2021.
Read more: Marketingtechnews
For more such updates follow us on Google News TalkCMO News.
