Golden Grail Technology a fast-growing company with a strategic mission to innovate, build and streamline the growth of its beverage portfolio through fiscally responsible investing today announced it has hired Black Dog Communications Group, Inc. (BDCG) to help with strategic communications and public relations. In specific, BDCG and its founder, who have worked with more than one dozen beverage brands and helped launch and establish successful brands such as Celsius https://finance.yahoo.com/quote/CELH?p=CELH&.tsrc=fin-srch (CELH), will be another driver in gaining and amplifying awareness within the investor community, beverage trades and consumer media.
BDCG is a full-service strategic marketing communications and public relations firm with offices in Delray Beach, FL and New York. The firm helps clients reach key audiences with critical messages about their business, services, products and brands. The company focuses on helping clients gain meaningful industry, consumer and customer attention through the media combined with strategic branding activities that positively impacts their brands, their bottom lines and helps them achieve their business objectives. Some of their beverage clients include Celsius Holdings, Bravo! Foods Slammers, Power Trip Energy Drinks, Mad Croc Energy, Youthtopia and Shark Energy Drink.
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“In the case of Celsius, my company helped win over $11m in media publicity which directly increased sales to distributors and garnered tens of millions of consumer impressions. Celsius™ appeared on over 1000 newscasts on NBC, CBS, ABC, Fox, and independents in many US markets as well as shows such as Food Network Unwrapped, NBC Today Show, The Doctors, Extra, and even internationally. We know how to develop a strong PR strategy for publicly traded beverage brands and we are very excited to play a part in Golden Grail Beverages,” said Shep Doniger, Principal at BDCG.
“When I was VP of Marketing for Celsius, Shep was our public relations arm. His accomplishments and work impressed me then and I am very pleased to have him on my team again, at Golden Grail. We understand the importance of effective communication. It creates a sense of transparency and builds a sense of trust. Investors, trade and consumers are likely to feel that they’re a part of the bigger picture and be loyal, when there is ongoing news, outreach and media exposure,” Erin Heit, Chief Marketing Consultant, Golden Grail Tech Beverages.
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