BRANDED Group, a leading consumer goods e-commerce company, today announced the full acquisition of Puracy, a leader in plant-based natural cleaning and personal care products. BRANDED acquires and partners with top performing entrepreneurs and businesses to transform them into global consumer brands.
Puracy was founded in 2013 with the mission to provide effective, natural products to clean and care for the home while helping all families to feel secure in the products they are using around themselves and their loved ones. BRANDED brings extensive experience and centralized resources to allow Puracy to grow and thrive in a competitive environment.
A portion of every Puracy sale is donated to charity, and the acquisition allows the Puracy founders the opportunity to focus its core values in natural product development, brand awareness and customer acquisition.
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“Our goal is to create a legacy brand that our children will be proud of and something that will make a difference to the world,” said Sean Busch, co-founder of Puracy. “We believe BRANDED not only shares this vision but is uniquely capable of helping us achieve our goals.”
“Natural home and personal care products is a competitive space and Puracy is able to stand out among competitors,” said Michael Ronen, president of BRANDED. “Working with Puracy marks the largest brand acquisition in BRANDED history and we continue to establish ourselves as a leader in the e-commerce space. In this partnership, we’re providing expertise, resources, and infrastructure for Puracy to grow into a global household name.”
BRANDED is on track to grow 50x this year since launching in 2020. Today, BRANDED has more than 200 employees around the world and has acquired over 40 brands, continuing its expansion in the United States, Europe, the Middle East and Asia.
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