As customer journeys become more complex, having a scalable enterprise-grade content management platform that allows developers, and marketers to build and launch sites without custom programming, provide unmatched personalization, manage digital experiences at scale, and engage customers throughout their entire customer lifecycle can be a game-changer.
While content management platforms have become increasingly popular as a marketing tool, not all of them are created equal. Marketers require a comprehensive content management system (CMS) that allows them to manage numerous sites and content at scale, enabling them to build intelligent, personalized experiences. Organizations can also empower content creators and marketers to take control of their content lifecycle and achieve business goals by prioritizing low-code solutions. As a result, time to market is substantially reduced, and that helps fuel growth.
Here are four reasons why a robust digital experience platform can help marketers and developers reduce complications and remain ahead of the competition:
Content time to market is faster
The internet economy is a highly competitive environment that is always changing. Marketers must embrace a next-generation approach to improve user experience and speed to market in order to stay ahead of the competition.
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Quick deployment of new websites and campaigns to aid digital marketing efforts can mean the difference between success and failure in fast-paced business environments. Marketers and developers can utilize a multi-site management solution with a user-friendly interface to configure and handle sites from a single location.
Brand experience is consistent and unified
To meet customer expectations for a frictionless digital experience, marketers and content managers need innovative solutions that don’t limit their agility and productivity, instead allowing them to focus on what they do best and grow their businesses. In digital experiences, a website is one of the most important assets. Consider a scenario in which marketers can create pages and construct sites using pre-built components and drag-and-drop capabilities without having any programming skills. It will enable marketers in driving successful business outcomes instead of focusing on site development.
Cross-channel personalization
The pandemic caused a paradigm shift in how businesses interact with their customers. The requirement for cross-channel personalization that transforms customer engagement has become critical as digital experience become a fundamental driver for competitive advantage. In an environment that has never been more competitive, tech giants are increasingly setting customer expectations.
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So, how can marketers use personalization to create compelling experiences that satisfy customers, enhance loyalty, and boost revenue? Deep personalization is at the heart of all excellent digital experiences. The starting point for marketers is an easy-to-use no-code interface that allows them to obtain insights on customer behavior and supercharge customer experience across numerous phases of the customer journey on any channel or device.
Lower Costs
Marketers must now take a long, hard look at their current marketing technology stack to see if it makes sense in today’s digital economy, especially in an era of conservative spending and severe budget constraints. It’s more important than ever to invest in an industry-leading digital experience platform that eliminates silos and integrates content and data, allowing marketers to provide users with a consistent digital experience. Marketers can quickly drive value and increase ROI by relying on a next-generation digital experience platform (DXP).
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