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Empowering the Marketing Life Cycle by Infusing it with Data Analytics
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Empowering the Marketing Life Cycle by Infusing it with Data Analytics

KITTY WALKER
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Kingscom – Marrying Media with Creative Expertise

Managing the Present versus Future-proofing the Business - CMOs Overcome their Short-termism
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“Managing the Present” versus “Future-proofing the Business – CMOs Overcome their Short-termism

Most Marketers Prefer or Have an Integrated Marketing Structure in Their Organizations
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Most Marketers Prefer or Have an Integrated Marketing Structure in Their Organizations

Revisiting the Biggest Benefits of Marketing Automation for Businesses
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Revisiting the Biggest Benefits of Marketing Automation for Businesses

DEBORAH THOMAS
Guest Author

Humanizing a Brand’s Corporate Comms; Balance and the CCO

The Marketing ROI Generation Wheel Gets Fuelled by Performance Marketing
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The Marketing ROI Generation Wheel Gets Fuelled by Performance Marketing

The Changing Dynamics of the B2B Marketing Automation Industry
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The Changing Dynamics of the B2B Marketing Automation Industry

Customer Analytics CHETAN ALSISARIA
Guest Author

Why Customer Analytics is Now More Essential for The Consumer Durables Industry

MATT ZILLI-01
Featured Interviews

Aligning the Goals and Strategies with the Newly Evolving Pandemic-induced Marketing Landscape

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