Conversational marketing will play an essential role in boosting customer engagement in 2024. Companies will have to increase investments in technology and automation to reach the competitive edge.
Statista’s Total Spending Over Conversational Commerce Channels Worldwide from 2021 to 2025 report estimates that global spending on conversational commerce channels will total 290 billion by 2025 from 41 U.S. billion dollars in 2021.
To succeed in their marketing goals, brands will also need to deploy tools that will help boost customer interactions in 2024. They will need more interactive tools and engagement strategies to understand customers’ needs and provide more personalization.
How conversational marketing can be made more impactful
AI-based Voice Search
Integration of the tools can boost customer connections, resulting in more leading conversations and higher conversions.
The global AI-based and voice recognition market will be worth USD 27.3 billion in 2030, as reported by Meticulous Research in its Speech and Voice Recognition Market report.
Marketers need to integrate voice-driven tools and long-tailed keywords for their SEO strategies. This is extremely helpful for building campaigns and ads, making them interesting and appropriate for audio devices.
By doing so, marketers can scale up ads and campaigns straight to relevant and targeted audiences.
Another way to ensure voice searches work well is by using data insights. Marketers can optimize content to appear in voice search results using tools that allow for pattern-driven data collation.
This way, campaigns, and ads can target the right market based on voice search patterns.
So, marketers can do well by integrating voice search for conversational marketing by:
- Delivering personalized content, for searches based on long-tail keywords
- Prioritizing speed, accuracy, and convenience of content delivery
- Using natural language processing algorithms to understand customer demand
Messaging Apps as Pro Marketing Channels
Growing digital channels—mobile-first and message-first are making conversational marketing more personalized and convertible.
Forbes blog Top Social Media Statistics And Trends Of 2024 shows key statistics on time spent on messaging apps. They are:
- The number of social media or messaging app users globally has increased to 4.9 billion. It may increase to 5.85 billion users by 2027.
- The most used messaging apps are Facebook and WhatsApp. They hold 90% of the market share in the marketing world.
These studies indicate that marketing efforts should reach customers where they are, and on their preferred platforms and devices.
- This will be extremely helpful for:
- For acquiring and retaining customers
- Boosting personalized interaction
- Directly reaching audiences for re-engaging customers with notifications on specific products or service
- Creating personalized offers
Direct messaging is quick, easy, and personalized. It provides the convenience customers are looking for.
Interacting one-on-one with customers will help marketers collect more customer data. Such data will improve the messaging experience among customers.
Integrating such data into CRM, CDP, and ad platforms will help strategize marketing efforts better and target audiences.
Integration of AR and VR in Marketing Messages
Building interactive mediums, including visualization of products, virtual try-on experiences, and interacting with brands directly, are gaining prominence.
Marketers can also build virtual tours of product displays to create memorable and engaging interactions at scale.
These technologies have the potential to respond to customer queries around the clock, provide personalized recommendations, and improve customer satisfaction and operational efficiency.
By creating more interesting content and organizing virtual events like trade shows, marketers can develop more conversational opportunities to scale customer experiences.
Marketers can improve the user experience every time by creating more conversational-based content and creating a whole world of interactive space for customers to enjoy product displays and services.
As creativity in marketing expands, the possibilities of mobile marketing with AR/VT technology will also grow.
Statista’s Mobile Augmented Reality (AR) Market Revenue Worldwide from 2021 to 2026 report finds that the mobile augmented reality (AR) market was 12.45 billion U.S. dollars in size in 2021. It is now estimated to be over 36 billion U.S. dollars by 2026.
With increased usage of mobile devices and evolving AR software, the market will expand exponentially over the next few years. with the growing market, there will be innovations in VR and AR solutions that are mobile-friendly. these will be the marketing magic in the coming years.
AI-driven Chatbots for Better Engagement
Chatbots are becoming integral for great customer engagement. Their use of NLP abilities ensures they can handle queries efficiently, deliver instant support, and resolve issues instantly.
MarketSplash’s Conversational Marketing Statistics mention that 69% of consumers prefer using conversational marketing chatbots to connect with a company speedily.
Furthermore, according to Verint’s The 2023 State of Digital Customer Experience Report
- 47% of customers believe chatbots save time and provide solutions faster
- 33% of customers find service experience better through chatbots
- 26% of customers believe chatbots understand their intent
- 30% of customers get tailored marketing offers and promotions
A great use case is Amazon, which gives product recommendations based on customers’ search patterns. Customers have options to search via images and keywords that support natural language. The AI-driven bots provide accurate products and fine-tune their shopping experience.
Predictions: Future of Conversational Marketing
As mentioned above, the investment in solutions for conversational marketing will see a spike by 2025. Here are some technologies that will drive better conversational marketing over the next few years:
Integration of Virtual Agents with Robotic Process Automation (RPA)
The merging of conversational AI with RPA will manage operational marketing workflows at scale.
AI can process customer data details and send them to RPA, thus automatically filling in data information.
This will help marketers to serve more relevant customers and deliver high-quality service experience.
AI to Boost Flexible Marketing Solutions
Marketing automation will drive more focused emails, SMS notifications, and social channels. This is a natural response to the rising customer expectations for fast, easy and insightful engagements. This also means that increasing the use of automation tools will make marketing more scalable.
AI based conversational tools can adapt more effectively to the changing customer demands. It will also lead the customization of AI-based virtual agents, such as SMS texts, social media posts, and video chat, enabling flexible marketing solutions.
These tools meet every customer journey stage—from gaining leads to converting them at scale.
Conversational Marketing Tools with Emerging Technologies
Speed, security, accuracy, and connected digital ecosystems are key preferences for companies for conversational marketing in 2024.
So, technologies like Blockchain, the Internet of Things (IoT), and 5G networks will shape conversation marketing in 2024. They will be key to delivering contextualized and dynamic conversational experiences to customers.
Conclusion
Companies and marketers must stay updated on the latest trends, technologies, and consumer behavior patterns to succeed with conversational marketing.
Marketers can develop deeper customer relationships, drive sales, and gain a competitive advantage by using new tech tools and strategies.
