Catch&Release has publicly launched an industry-first technology platform that enables advertisers and marketers to curate and license visual content from the Internet. The platform was developed over a two-year period of witnessing the arduous process of discovering high quality, on-brief content from anywhere on the Internet, then clearing and licensing it for commercial use.
Core elements of the platform include Catch Extension, a proprietary curation tool that allows users to save visual images or videos from any source on the Internet (similar to pinning an image to a Pinterest board). Each shot curated with the Catch Extension comes with a Licensability Assessment, which uses predictive intelligence to know immediately if the asset can be licensed. Additionally, a collaborative workspace offers team members the ability to request rights, track progress, and manage their entire project from concept to execution.
“Our platform bridges two major gaps currently holding the advertising industry back,” says Analisa Goodin, CEO, and founder of Catch&Release. “The first has to do with utilizing the Internet as a viable creative medium. Advertisers are under immense pressure to create more content, but with increasingly less time and budget. Our platform allows them to access visual content from anywhere on the Internet, determine licensability, and safely license what they find. Secondly, it breaks down the silos that have traditionally existed between creative, production, and business affairs teams. Now, they can operate with agility and scale their production processes to meet evolving client demands.”