In order to mitigate the risks and disruption to the business and workforce, business registrars must have breadth and depth of knowledge to protect brand image and revenue, and focus on the attempts to reduce damage by third parties.
Large enterprises face many challenges in handling domain management solutions because of the large numbers of domain portfolios which include domain transfer between registrars, domain name renewals, domain support, etc. Below are some common challenges for domain management, and their solutions:
Missed Renewals
There are hundreds or thousands of domain names that vary in validity dates and their renewal notices are emailed to the business’s domain administrator. To stay active online, these domains must be renewed from time to time, but if there is improper handing over of the login credentials to the designated person, it causes significant challenges in renewing the domain. Other than this, the corporate credit card tied to the domain account expires without anyone noticing. Therefore, the no emails for domain renewal is one of the biggest challenges of domain management.
To avoid these challenges, the companies require to set their domains to auto-renew by default so that organizations would not miss any domain renewal in any circumstances and opt for the credit on account and not the credit card.
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Domain Management Risk & Complexity
When a single centralized team dedicates resources to process domain requests from other business units gives rise to the name complexity of the domain management. As administrators require to register unique registry requirements of each domain registration and tally the spending of each business unit for their respective domain portfolios at the end of each year. With decentralized domain management, it does not get better with different business units handling their own domain portfolios and domain policies are disparate and vary within each unit. Further, when businesses incorporate more than one registrar to manage domain portfolios, brings more complexity to domain management. The risk of account hijacking and losing control of the domain also increases with multiple registrars if any registrar has weak security controls in place. These weak security controls include lenient password policies, no multi-factor authentication, no restriction on access to critical DNS zones, poor cybersecurity, etc.
The solution to overcome this complexity of handling domain management is to configure the registrar preferences to enable each business unit to manage its own domains under a parent account to be billed separately. Additionally, businesses need to consolidate all business domains with a security-conscious enterprise-class corporate domain registrar that is designed to keep security as the first priority and with staff who are well-versed in phishing methodology.
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Domain Names Transfer & Poor Service Support
Most large companies transfer their domain names from one registrar to another after a merger and acquisition and consolidate domain names with one domain registrar. This domain consolidation process is performed by the companies to enforce uniform domain name policies and standardize prices, platforms, workflows, and expected service levels. This domain process is a highly tedious, painstaking, and almost impossible task for domain management that comprises coordinating manual authorization requests with every registrar for every domain transferred.
This domain management solutions problem can be handled by leaning on the registrar to manage the entire transfer process on the company’s behalf.
One accountable person would be required to provide timely, and the most relevant information, as well as 24/7 support to help businesses in keeping brand image and assets safe.
Domain-related damages often happen due to unknown actions performed by long-departed employees. Business domain portfolios change without bringing any change to management controls and poor record keeping, resulting in a lack of organizational knowledge.
Acknowledging the above domain management challenges and solutions will help businesses in managing business domain-related work efficiently and effectively.
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