Appier has announced the launch of AIRIS, the next-generation AI-powered Customer Data Personalization (CDP) to support brands and marketers to achieve the fastest time-to-insight with smarter decision-making and execution by leveraging its advanced AI and Machine Learning technologies.
In order to assist businesses in transforming data into insight, and insights into action and results, this launch—which follows its acquisition of Woopra in October—combines AIXON’s predictive AI capabilities with Woopra’s data analytics and intuitive data visualization.
The business said that AIRIS is offered in English, Japanese, and Traditional Chinese throughout Asia Pacific, with adaptable and scalable pricing packages to suit businesses of all sizes.
Also Read: Leveraging Customer Data Platform (CDP) to Enhance CX and Boost Revenue
