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Global Trends | News and Innovations, Views from Martech Leaders
NEWS
INTERVIEWS
FEATURED INTERVIEW
HOT SEAT
PODCASTS
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Home
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First party data
Tag: First party data
News
NielsenIQ and TransUnion Collaborate to Enable Targeted Advertising with First-Party Retail Purchase Data
January 18, 2024
Featured
Most Convincing First-party Marketing Data Myths Business Must Burst
May 10, 2023
Featured
What B2B Marketers Need to Know About First-Party Data Marketing
February 13, 2023
News
Ovative Appoints VP Eric Gohs To Raise The Bar With First Party Data
February 13, 2023
Featured
Leverage Data-Driven Insights Align Marketing Strategy Goals in 2023
January 13, 2023
Featured
Gathering Zero-Party Data is the Way to Move Forward in the Cookieless Future
December 28, 2022
Guest Author
What Chatbot Marketing Is and the Top 5 Benefits It Brings to Your Brand
December 19, 2022
Quick Bytes
Appier Introduces AIRIS, the Next-Generation AI-powered CDP Leveraging First-Party Data to Activate MarTech Applications
December 15, 2022
Featured
CMOs Playbook to Gather Zero-Party Data
November 21, 2022
Featured
Establishing Customer Trust through First-Party Data Strategies
October 4, 2022
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