Magnite, independent sell-side advertising platform, has unveiled Deal Discovery, a self-service user interface to expedite PMP and Auction Package deal development for a range of formats.
By layering in their first-party data and other campaign specifications, buyers may curate open market inventory, request PMP offers in minutes, and reveal under-exposed audiences using the Deal Discovery tool.
According to Magnite, Deal Discovery gives buyers access to addressability, enhanced workflow, and more overall exposure for PMP campaigns. Publishers may communicate directly with buyers, authorise requested deals, and control pricing and inventory data in real time using the Deal Discovery user interface.
