Minneapolis creative agency MONO has unveiled a new creative campaign celebrating the launch of California-based carbonated wine brand, Libby. The campaign, called “These Bubbles Have More Fun” is inspired by the freshness of the product and showcases the bubbly, bright and effervescent nature of the CO2-injected wine. Learn more about Libby at https://drinklibby.com/.
Libby bubbled wines are markedly different from the champagnes, proseccos and bruts of the category. Libby winemaker Grant Hemingway injects the liquid with CO2 in lieu of secondary fermentation, allowing for a sparkling wine that’s lower in calories and lower in ABV than traditional bubblies.
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“Carbonated wine, Champagne and Prosecco have long been relegated to stuffy occasions. But because Libby is a lighter, lower ABV alternative, we leaned into the fact that this product isn’t just for a special time, but rather any time,” said MONO Executive Creative Director Katie Riddle. “That insight inspired us to create the campaign, which brings a fresh, poppy and playful tone into an otherwise pretentious world and gives the audience permission to feel free to enjoy bubbles on the regular.”
The national campaign launch is the first in MONO’s partnership with Libby, which began late last year after a competitive pitch process.
MONO handles creative advertising duties including strategy, design, social media and more.
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