Airship Merges Experimentation and Optimization to Improve Mobile Customer Experience
Airship introduced a series of enhancements to experiment and optimize mobile customer experience more easily.
Airship will now centralize all its experiments from optimizing the...
Yahoo Backstage Adds New Publishers, Begins Delivering Sustainable Performance for Advertisers
Yahoo Advertising announces advancements for its Yahoo Backstage and will integrate premium publishers, such as DIRECTV, The E.W. Scripps Company, LG Ad Solutions, Mediavine,...
MicroStrategy Selects Carla Fitzgerald as Chief Marketing Officer
MicroStrategy announced the appointment of Carla Fitzgerald as the new Chief Marketing Officer of the company. Carla is a B2B and tech industry veteran...
Hero Media and AdTheorent to Create the First ML-Powered DSP in...
AdTheorent and Hero Media partnership will deliver measurable value for programmatic advertisers and create the first ML-powered Black-owned DSP in programmatic advertising, Hero One.
Hero...
RRD Improves Direct Marketing Platform to Help Clients Drive Optimized Performance
R.R. Donnelley & Sons Company (RRD) improves its go-to-market platform of its Direct Marketing Group (DMG) to deliver increased ROI to organizations optimizing their...
Acquia Introduces Digital Experience Optimization Solution
Acquia releases the digital experience optimization solution on its digital experience platform, Acquia DXP. It will allow organizations to provide better, more productive, result-driven...
Viamedia Unveils Parrot ADS for Simultaneous Linear and CTV Ad Insertion
Viamedia announces Parrot Ad Decisioning Systems (Parrot ADS), an innovative new managed service for regionally targeted ads on linear streams to match the local...
Clinch Expands Integration with LiveRamp for Advertisers
Clinch announces expansion of its Flight Control platform with LiveRamp, a leading data collection platform. The expansion will help advertisers to empower their online...
Siteimprove Uncovers AI Generate, a New AI-Powered Content Optimizer for Marketers
Siteimprove announces the release of AI Generate, a website content optimizer integrated into the SEO workflow to deliver AI-powered solutions.
AI Generate will help marketers...
Emodo Reveals Adapt Native Video: Dynamically Optimized Native Advertising
Emodo launched Adapt Native Video with an optimized native ad, now available in a sophisticated video solution. The solution will deliver a richer and...
