AdTheorent and Hero Media partnership will deliver measurable value for programmatic advertisers and create the first ML-powered Black-owned DSP in programmatic advertising, Hero One.
Hero One uses machine learning, advanced algorithms for audience creation, and a Cultural ID Graph to deliver contextually relevant advertising.
The partnership aims to reach diverse audiences by combining Hero One with an audience creation platform and Black-owned media network.
Using these elements, Hero One will allow advertisers to put their brand message for the right consumer at the right time across the digital ecosystem.
All of these together will raise multicultural programmatic advertising beyond assumptions-based retargeting.
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