Viamedia announces Parrot Ad Decisioning Systems (Parrot ADS), an innovative new managed service for regionally targeted ads on linear streams to match the local ads.
The new Ad decision system will impact revenues and simplify dynamic advertising transformation operations. Media buyers can purchase ad inventory using the new Parrot ADS platform and empower ad sales teams to sell sets of ad inventory.
Furthermore, MVPDs can improve linear and CTV feeds for advertisers, maximizing inventory and ad sales during this critical migration. Viamedia’s Parrot ADS is established with IAB standards and allows integration with any streaming application.
This is to ensure that MVPDs can use the streaming app of their choice to expand their digital advertising revenue.
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