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Business-to-business (B2B) enterprises operate in an intricate ecosystem. Several factors are involved in making it work, including complex supply chains, diverse stakeholders, and strategic...

By Alex MacPherson, Director of Solution Consultancy and Account Management at Manhattan Associates The last 12 months or more have been immensely challenging for the...

Ryan Chandler, Director of Client Services, EMEA at BidSwitch (an IPONWEB company) 2020 may not be a year that anyone wants to remember, but as...

Author: Stas Tushinskiy, CEO of Instreamatic The voice technologies brands use to interact with customers are on the cusp of a revolution. The quickly maturing...

CEOs might not be too interested in the mechanics of most technologies, but they are certainly interested in how those technologies can help the...

Old methods of marketing are no longer as effective as they once were. Display ads and emails are no longer standing out to customers,...

The role of marketing continues to expand and so too does the role of the CMO. Previously, marketers were often siloed within their organization,...

By Emma Fisher, Director of Content Marketing at SDL At the start of 2020, very few envisaged the significant disruption and distress caused by COVID-19...

Finding and filling value gaps in these difficult times of global adversity! While B2B marketers are trying to re-evaluate strategies to address opportunities that...

Author: Janis Weiss, Head of Corporate Marketing at Openprise What is campaign attribution? Ask anyone who’s ever worked in marketing about the biggest thorn in...