MediaGo announced that Xevio realized it could decrease cost per lead (CPL) and increase an average 30% improvement in lead quality across all target markets with MediaGo’s Smartbid technology.
Using Fixbid, Xevio can test creative materials and identify users likely to convert. Xevio also uses MediaGo’s newly enhanced Smartbid technology to optimize campaigns, boost conversion rates (CVR), and reduce cost per lead (CPL).
MediaGo’s Smartbid technology can automate ad bidding management using data and deep learning algorithms.
Based on historical delivery data and real-time feedback, the Smartbid capabilities can also self-learn and continuously improve to optimize the return on investment (ROI).
Read More: Xevio Generates Quality Leads and Decreases Cost Per Lead (CPL) with MediaGo’s Smartbid Technology
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