Meta promises to give users more control over how their data is used to target ads, as the social media champion needs a broad-based response to gain consumer trust.
EMEA Director of Global Customer Marketing, Carrie Timms, explained that the product recognizes that people are more concerned about data in advertising than ever before and that this should be a “priority” for advertisers to gain consumer trust beneficial for small businesses that do not have large budgets.
Meta is currently affiliated with programs such as Partnership for Responsible Addressable Media, World Wide Web Consortium and World Federation of Advertisers.
Read More: Marketingweek
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