VideoAmp has launched a solution for advertisers and content creators. It is a unified identity graph that seamlessly integrates data from multiple sources. This innovation called the “commingled Identity (ID) solution,” promises to revolutionize audience targeting and measurement in the era of cookie-less marketing.
The key to this solution lies in its commitment to privacy. Leveraging “clean room technology,” VideoAmp securely ingests and analyzes high-quality identifiers like hashed emails, logged-in users, IP addresses, and device IDs. This process ensures that no personal information is ever exposed to VideoAmp, its partners, or clients.
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