Sports data and technology leader Genius Sports has launched a game-changer for sports marketers and content creators, FanHub ID. It is a groundbreaking new identification solution. This privacy-focused innovation leverages various online and offline data points to create detailed fan profiles.
FanHub ID takes a privacy-first approach, utilizing proprietary data signals without compromising individual privacy. By analyzing this data, the solution builds comprehensive profiles of sports fans, capturing their preferences, favorite sports, and viewing habits.
This allows marketers and content owners to pinpoint their ideal audience more accurately and tailor their content and campaigns accordingly.
Read More: Genius Sports Launches FanHub ID, the First Unified Fan Identification Solution for Advertising
