Facebook has added a new feature to Marketplace, allowing sellers to include video in their listings and allowing buyers to request a video to help them make a purchase decision.
By increasing Marketplace’s functionality, shoppers and bargain hunters may find it to be an even more valuable stopover. Meta’s platforms struggled to incorporate eCommerce, and despite numerous attempts, live shopping and shopping on Instagram never really took off.
These programs have been drastically reduced as part of the company’s most recent cost-cutting drive, but Marketplace is still an important component.
Read More: Facebook Adds Video Display Elements to Marketplace Listings
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