DoubleVerify software platform for digital media measurement, data and analytics, has announced an expanded partnership with TikTok to offer advertisers post-campaign Brand Safety and Suitability measurement.
To measure viewability and invalid traffic, DV first disclosed its partnership with TikTok in September 2021. For TikTok campaigns in the US, DoubleVerify can now offer post-campaign Brand Safety and Suitability measurement.
TikTok videos can be categorized using DV’s brand safety floor and suitability categories, while also adhering to guidelines set forth by the Global Alliance for Responsible Media (GARM) and the 4A’s Advertiser Protection Bureau.
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