Permutive, a privacy-safe audience platform for publishers and advertisers, and OpenX Technologies, Inc., an omnichannel advertising exchange, have announced a partnership that will allow buyers and sellers of online advertising to build and activate global audiences without using third-party cookies or device IDs while maintaining the safety and security of user data.
The companies contend that by effectively delivering addressable and scalable advertising inventory to buyers and enabling publishers to maintain control over and monetize their first-party data, the OpenX/Permutive partnership strengthens the relationship between publishers and marketers. The partnership provides marketers in the US and abroad with a solitary, privacy-safe point of access to target audiences with accuracy and transparency on a large scale.
With the help of OpenX Deal IDs, activation is simple, and first-party publisher data that has been protected from privacy is used for audience targeting.
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