Tap Native launches Condition Prevalence Ad Targeting. It is an advanced approach to DTC ad targeting based on the geo prevalence of physician diagnosed & seasonal conditions. Tap Native ad units will appear across popular health websites and integrated into the editorial sections.
By including relevant data, health brands and agencies can feature their offers in condition specific content across health sites to users. The feature will allow digital advertisers to reach in-market health audiences searching and browsing health topics.
The existing contextual targeting creates a new channel for healthcare marketers to reach and engage in-market solution seekers.
Tap Native ad targeting combines article context and geo condition prevalence without cookies removing concerns around GDPR, CCPA and other privacy compliance issues.
Read More: Tap Native Launches Condition Prevalence Ad Targeting
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