TransUnion and its marketing solutions business, TruAudience®, partners with Crackle Connex. TruAudience will help Crackle Connex to create custom audiences from first-party “viewership” data and retarget viewers of Connected TV (CTV) campaigns at Redbox kiosks globally.
TransUnion’s audience insights, modeling, and building solutions will also allow Crackle and Redbox to generate in-depth audience insights and extend their reach with advanced modeling capabilities and custom audiences using persistent identity-based signals.
TruAudience will further help transform marketing and media value with an end-to-end solution suite by integrating consumer and media insights, omnichannel targeting, data onboarding, marketing mix modeling, and marketing attribution for brands, agencies, publishers, and technology providers.
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