Dstillery announces that its audience solutions are now integrated with Basis Technologies, a global programmatic advertising and media automation provider.
The partnership will bring AI-driven ad solutions to brands and agencies using the Basis platform to design more effective campaigns.
Dstillery’s 10,000+ Pre-built user segments and Pre-built models that use ID-free technology will now be easily accessible as private marketplaces (PMPs) through Basis.
The integration will allow users to explore time-relevant data and get actionable insights into Pre-built audiences in real time through Dstillery’s Audience Studio. This will help advertisers to create and easily activate audiences in demand-side platforms (DSP) such as Basis.
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