Although emerging markets have significant revenue potential for Snap in the future, they are not currently generating a substantial amount of revenue for the platform.
Even though its Snapchat+ subscription service, which currently has 7 million paying members, has helped it augment its revenue, it still makes up a very small portion of its total revenue. With 7 million users, Snap’s revenue from Snapchat+ will be approximately USD 81 million per quarter. In Q3 of this year, Snapchat made USD 1.189 billion in total revenue.
The company appears to still be planning the release of its own augmented reality glasses; after more than two years of development, a fully functional AR version of Spectacles is presently undergoing limited testing.
Read More: Snapchat May Need to Explore New Opportunities for AR Development
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