Snapchat has announced a new measurement partnership with Samba TV that will give Snap’s ad partners more insight into the effectiveness of their in-app campaigns.
With respect to the engagement and reaction to their in-app campaigns, Snap advertisers in the entertainment vertical will now have access to insights from Samba TV, which offers data on TV watching habits.
This is an additional development for Snap’s ad offerings, giving entertainment marketers additional ways to gauge their effectiveness. The new partnership will soon be accessible to Snap ad partners and will come into effect now.
Read More: Snapchat Announces New Entertainment Measurement Partnership with Samba TV
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