GALLEGOS United and Crossmedia Launch a New Modern Media Shop – UNITED-X. It is a digitally powered, fully integrated, and data-driven media solution that will help marketers connect with the racially, ethnically and culturally diverse U.S. consumer base. The new agency also provides a complete array of media services, from planning, buying and analyzing effectiveness.
John Gallegos, Founder and CEO of GALLEGOS United, says, “As the volume minority becomes the growth majority, marketers will increasingly need strategic, culturally attuned media strategies. We are launching UNITED-X as a solution for brands as they navigate these new cultural dynamics in this market, and welcome this opportunity to create campaigns that will foster change, promote deeper understanding of cultural nuances and drive business growth.”
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