PUMA has signed a strategic partnership agreement with Tencent for the 2024 GMV Growth Plan to improve global operations.
The partnership aims to use the strengths of both companies and foster high-quality development.
The signing ceremony was attended by Shirley Li, General Manager of PUMA China, Fan Yijin, General Manager of Tencent Ad Sales and Operations, and Wang Mo, General Manager of Tencent Smart Retail Vertical Industry Ecology.
PUMA and Tencent have partnered to improve consumer services by utilizing Tencent’s social ecosystem and advanced technologies.
This will help create a more consistent and emotional connection between the brand and its consumers, both online and offline.