Persado, which uses AI to generate natural language with a persuasive edge, has announced the launch of its Motivation AI API.
The new feature will allow marketers to integrate Persado directly into their other solutions. 1.2 billion annual interactions with brands and a database of over 100 billion language impressions are being used by Persado to identify words and phrases that are likely to change behavior in a particular context. According to the business, Persado’s AI-generated motivational language suggestions can be integrated with other systems by marketers using the new API.
According to Persado, its goal is to automatically produce text that will have a measurable impact on outcomes rather than just appropriate and relevant text.
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