The provider of data, data-driven marketing and real-time intelligence solutions, Data Axle, announced that it made acquisitions of two organizations namely Lake Group Media, Inc and DonorBase, Inc. This results in the company acquiring Data Axle, owning two of the industry’s donor databases that enhance its solutions and level of service to marketers in the industry.
This will result in the company offering enhanced combined data sets that will power its clients’ marketing programs with data processing, data appends as well as omnichannel campaign design and execution. Data Axle has further announced the appointment of Jonathan Reckford, CEO of Habitat for Humanity to its board of directors.
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