TikTok users spent USD 3.8 billion on the app in 2023, up 15% from the previous year, according to new data from data.ai. This shows the app’s enormous potential to expand into other markets.
According to data.ai: “In terms of the total revenue that users have contributed to TikTok’s life to date, Chinese iOS users and American consumers are tied.” Together, they have produced about 60% of the total, or about USD 6 billion, of which each has produced about 30% alone.
Therefore, even though TikTok has been a huge success in China, there is still a lot of consumer activity there, and Western users are also making purchases on the app.
Read More: New Report Shows In-App Spending on TikTok Continues to Rise
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