Spark Networks SE, a leading social dating platform for meaningful relationships, announced today that it has entered into a Master Services Agreement with Lamark Media Group LLC, a leading performance marketing agency. Teaming with Lamark, Spark intends to transform its marketing strategy and embrace a careful but expeditious pivot to a contemporary, integrated program designed to drive growth across its brands.
“We are thrilled with this transformational step forward,” said Spark Chief Executive Officer Chelsea Grayson. “We consider this to be a cornerstone and an important early step of the strategic plan that we recently announced. We believe that interacting with our customers where they digitally exist will be a key long-term growth driver for us.”
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Spark intends to begin reallocating its customer acquisition budget into a curated mix of direct response television advertising, paid social, SEM/SEO, lifecycle customer nurturing and engagement and conversion rate optimization, along with a range of other interactive engagements.
“We’re excited and proud to team with such an amazing organization,” said Lamark Chief Executive Officer Bryan Shetsky. “We are aligned on driving growth now and into the future together. By combining our capabilities, experience and resources, along with the seasoned and talented leadership group at Spark Networks, we believe we are well positioned to help take some of the world’s most known dating brands to the next level. This includes digitally transforming Spark’s marketing engine to drive more awareness and conversion in the marketplace.”
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