The latest report from PubMatic has revealed that mobile advertising has increased significantly in Q2, 2020. The Q2 Quarterly Mobile Index states that mobile advertising spends increased globally 71% year-over-year despite the COVID-19 impact.
Mobile advertising recovered more quickly as compared to desktop advertising in the early weeks of the Covid-19 pandemic. As per the report, mobile header bidding surged 20% over 2019 and pushed the mobile share of total header bidding to 59% in Q2. There was a 26% increase in in-app advertising from 2019, that surpassed even mobile web that surged by 18%.
The private marketplace (PMP) ad spends surged across all platforms, while the in-app growth was almost 5 times as compared to pre-pandemic levels. They have gained popularity amid the coronavirus crisis as they offer the flexibility and value of programmatic media buying, combined with more control