Event marketing platform Splash has teamed up with Adobe to integrate with Marketo Engage, part of Adobe Experience Cloud. Splash helps companies create on-brand event marketing programs while supporting data governance and compliance. The platform’s bidirectional integration will enable companies to move data seamlessly between systems and offering marketers real-time data and visibility of their events.

With the help of Marketo Engage, programs are auto-created whenever a Splash event is built, thereby enabling giving marketers to get full visibility of data and the ability to create automated follow-up programs.

Splash already has several integrations with live streaming and webinar platforms including Zoom, Vimeo, and Webex, among others. The latest integration with Marketo Engage will help customers to scale their virtual events even further.

Source: Martechseries