Meta has announced a new series of partnerships with several popular mobile apps that will enable users of each to share recap and celebratory-style creations from these third-party platforms direct to Facebook and Instagram Stories, providing another way to create unique, engaging Stories content for the holidays.
Now, users will see video recaps from friends and family, across both Facebook and Instagram, which could help to keep them within Meta’s walls, instead of migrating to TikTok.
These end of year pushes could help Meta boost interest in its own Stories tools and functions, with fun, TikTok-style tools in its apps, while also boosting awareness for each individual app among its massive audience, making it a promotional win-win for both sides.
Read More: socialmediatoday
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