According to a press statement, Mediahub Worldwide and metaverse development studio LandVault have teamed together to offer Web3 planning and consulting services for the media agency’s clients. In order to determine the internal stakeholders engaged in the decision-making process and gauge clients’ comfort level and awareness of metaverse activations, the companies jointly prepared a Web3 RFP Brief.
The new practice Rabbit Hole Ocean was established by Mediahub, a unit of Interpublic Group, to manage the collaboration and provide specialized strategic planning, chances for media distribution, and co-development of shared virtual experiences.
The Web3 RFP and the LandVault agreement, which will be deployed globally across Mediahub, are both intended to benefit the international media agency and its clients.
Read More: Mediahub partners with LandVault to showcase value in Web3 strategies
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