Saga has made a considerable investment in market research skills in order to support its ongoing brand revitalization strategy and return to growth.
The Big Window, a specialty research firm focused on understanding the aging process, has been bought by the banking and travel Services Company. Saga has added The Big Window as an in-house “knowledge agency,” making it one of the company’s largest business groups.
The research firm will help Saga build customized products and services for its consumers and unique points of difference across its travel, insurance, and personal finance solutions, according to the company. Its findings will also be utilized to improve the content of Saga Magazine and the website.
Read More: https://www.marketingweek.com/saga-invests-customer-insights/
