Marko has implemented Symphony RetailAI’s assortment optimization solution, according to Symphony RetailAI, a global provider of integrated AI-powered merchandising, marketing, and supply chain solutions for FMCG manufacturers and retailers. The retailer is confident in its capacity to provide personalized shopping experiences to its customers through improved product assortments that fit their preferences, with its expanded capabilities through its partnership with Symphony RetailAI.
Gustavo Sucre, Director of Strategy, Makro Latin America said, “Retail success is in the details, and only with enhanced machine learning and AI technology can we be precise in identifying shopping behavior and the preferences of our customers, both commercial entities and the end consumer. In leveraging Symphony RetailAI’s prescriptive assortment optimization solution, Makro will be able to attract new consumers to stores while retaining loyal customers.”
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