In a recent white paper, Littledata, a first-party tracking company for direct-to-consumer brands, examined how the e-commerce industry is adjusting to the evolving data landscape.
Edward Upton, the founder and CEO of Littledata, notes that the GDPR, new data privacy laws, and well-known tech companies like Google are all doing away with third-party cookies permanently. These modifications have significant effects on e-commerce companies that have grown dependent on cookies and other browser-based tracking to develop hyper-targeted advertisements, profile their most valuable customers, and improve their marketing tactics.
Experts from Dwight Funding, Relo, Recharge, and other top DTC-focused companies have also contributed to the white paper.
Read More: Littledata Releases White Paper on Trends in First-Party Data for Ecommerce
For more such updates follow us on Google News TalkCMO News.
