Big Village Launches Audience Intelligence Services to Modernize Targeting, Audience Strategy, Measurement

Big Village

Bright Mountain Media, Inc. announced that their subsidiary Big Village has launched its Audience Intelligence platform to improve targeting, audience profiling, and strategy.

The launch will mark a major technological advancement to support agencies, brands, and publishers in understanding, targeting, and evaluating consumer and business segments more effectively.

Apart from this, Audience Intelligence will offer a detailed list of segments that capture audiences’ sentiments, unique intentions, interests, and behaviors toward brands.

Brands, agencies, and other industry players can use Audience Intelligence to enrich their first-party data assets to activate campaigns built from custom segments across different media platforms.

Read More: Big Village Launches Audience Intelligence Services: Revolutionizing Audience Strategy, Targeting, and Measurement

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