Bright Mountain Media, Inc. announced that their subsidiary Big Village has launched its Audience Intelligence platform to improve targeting, audience profiling, and strategy.
The launch will mark a major technological advancement to support agencies, brands, and publishers in understanding, targeting, and evaluating consumer and business segments more effectively.
Apart from this, Audience Intelligence will offer a detailed list of segments that capture audiences’ sentiments, unique intentions, interests, and behaviors toward brands.
Brands, agencies, and other industry players can use Audience Intelligence to enrich their first-party data assets to activate campaigns built from custom segments across different media platforms.
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