Top Video Marketing Trends Marketers Need to Look Out for in 2023

    Top Video Marketing Trends Marketers Need to Look Out for in 2023

    Video marketing allows businesses to demonstrate brand value, products, or services in a quick, engaging, and effective way. Videos offer a convenient and straightforward way to gain insights into the brand’s products or services rapidly without much effort.

    As per a recent report by Wyzowl, “Video Marketing Statistics 2023“, 17% of the marketers claimed to have used videos for the first time in 2022. With a shift within the video marketing landscape, businesses need to prioritize and contextualize videos that can effectively contribute to the customer journey. Here are a few top video marketing trends to help companies to captivate the target audience’s attention.

    SEO

    As search engine algorithms evolve to become intelligent, marketers need to adapt to these changes by stationing effective strategies to optimize online content innovatively. Major video platforms address particular search queries, while search engines answer the questions without the user watching the entire video. With thousands of videos posted online, businesses need to effectively optimize the videos to accelerate the chances of ranking high when a client looks for something that resonates with the brand’s product or services. Excellent search engine optimization (SEO) can be achieved by optimizing video tags, titles, video descriptions, and file names rather than the video title only. Simultaneously, adding subtitles will elevate the chances of ranking to specific queries. Labeling and segmenting the video content per the topics included will allow the clients to forward the video per the queues.

    Also Read: B2B Email Marketing Trends 2023

    Social Media

    Lately, many businesses have posted crucial insights and tips for their social media products and services. As per a recent report by Research and Markets, “Social Media Advertisement Global Market Report 2022“, in 2026, the social media advertising market is anticipated to grow to $201.36 billion globally at a CAGR of 11.4%. The reason videos are trending on social media is that they are short and effectively engaging. These videos are the best way to transform information quickly since clients don’t willingly invest 20 minutes in watching a video in a fast-paced world. Since the video lengths will be shorter, marketers must ensure that the content in the videos is informative and engaging. Including the product or service utilization, customer testimonials, and case studies will draw consumers’ attention.

    Furthermore, A/B testing can be conducted to monitor which videos work the best. Interestingly, vertical videos have become a trend and tend to have a higher completion rate than those watched horizontally. However, horizontal videos work great for other video-viewing platforms. Therefore, businesses need to be mindful of the specifics of each platform format before finalizing.

    Educational, Informative, and Interactive Videos

    As per a recent report by Wyzowl, “Video Marketing Statistics 2023“, 70% of the marketers created an informative video, while 36% explained the product with a demo in 2022. These statistics indicate that educating customers through videos can bring immense value to the brand, helping boost the brand’s reputation within the industry. Here are a few types of educational video formats customers will find valuable.

    • Product Demo

    As per a recent report by Wyzowl, “Video Marketing Statistics 2023“, 36% of the businesses explained the product with a demo in 2022. Posting a product demo is an excellent way to help the customer understand your product or service. A step-by-step process product or service implementation, animations, and engaging visuals can be a meaningful way of explaining processes.

    • Inclusion of User-Generated Content (UGC)

    UGC is great for potential clients who want to procure multiple insights into the brand, boosting them to purchase the services. Businesses can incorporate customer case studies and interviews with customers discussing how the product or service has specifically benefitted the company.

    • Behind the Scenes (BTS) Videos

    BTS videos give customers a deeper understanding of the brand, helping them understand the time and effort that went into making the product. A virtual tour of the internal facilities will give them an idea of where the products come from.

    At the same time, adding a personal human touch to the videos by incorporating the employees and their experiences in the company can add a sense of affability.

    • Silent Captions and Live Stream Videos

    Including captions in the videos will help clients understand the video content without having to listen to the video. Audio-less videos are a more creative form of marketing and allow marketers to present the content innovatively. Soundless animations tend to captivate the viewer’s attention successfully.

    At the same time, businesses can utilize live video to help promote the brand and engage the target audience in real time. Going live displays a sense of confidence and knowledge within the brand, demonstrating to the clients that businesses are available and make time for them.

    Also Read: Three Key Takeaways from the Pandemic for Marketers to Thrive

    Video Landing Page

    Video landing pages engage, capture customer attention and drive conversions. To achieve an effective video landing page, businesses need to determine the goal of the landing page and select the type of video to be utilized. Video types range from promo videos to demo videos. Hence, a short and immediate interactive video with a call to action is majorly achieved through a lead capture form. Interestingly, businesses can utilize innovative video solutions for landing pages. These tools can transform unengaging forms into one-to-one conversations.

    The popularity of B2B video marketing will continue to surge in 2023. Video accelerates sales, retains customers, and supports other vital initiatives that contribute company’s bottom line. Securing a top position with rich video content will place businesses in a good position to engage effectively with the target audience. Maintaining a context-specific message for social media platforms is challenging and can affect every stage of the customer journey and behavior. Hence, marketers need to make the videos stand out by laying out effective strategies by considering these trends. This allows consumers to view the videos better.

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