Role of Digitization in Media Marketing

Podcast Interview with Mike Richters, Agency Lead at KingsCom

Mike has 20+ years of global experience in building brands. His is an interesting career journey spanning brand management, B2C, and B2B marketing, both in creative digital agencies and corporate brands across Europe, Asia, and the United States of America.

With Mike, we take a peek into the world of media deliverables, and how marketing has to be handled in the digital, highly competitive yet global business world.

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